IDEA INTERNATIONAL GRAPHIC ART 335 MAX HUBER ISSUE
|Pages:||Approx 220 with most in color|
|Language:||Japanese & English|
|Format:||9 x 11.75 inches / 230 x 297 mm|
|Release Date:||01 July, 2009|
IDEA NO. 335
Idea International Graphic Art 335 Max Huber Issue
Huge special issue on Max Huber.
Max Huber (1919Ð92) was an influential Swiss twentieth century graphic designer.
Max Huber was born in Baar (Switzerland) in 1919.
With the beginning of the World War II - in order to avoid being drafted in the Swiss army - he moves to Milan to join the Studio Boggeri. But Italy enters the war in 1941 and Huber is forced back to Switzerland where he begins a collaboration with Werner Bischof and Emil Schultness for the influential art magazine Du.
The following years are marked by some of his most iconic and influential designs. With Albe Steiner he works for the VIII Triennale di Milano. A keen jazz fan himself, he designs a series of stunning records covers, music magazines and the set stage for a jazz festival. He meets Louis Armstrong. In 1948 he designs the seminal poster for the Autodromo Nazionale di Monza Gran Prix and two years later the corporate identity for the supermarket chain La Rinascente. With Achille Castiglioni he design large-scale installations for Rai, Eni and Montecatini.
In 1965 the Nippon Design Committee organised an exhibition of his work at Matsuya Design Gallery in Tokyo. This trip is the beginning of the designer close tie with Japan that will culminate with marrying the artist and illustrator Aoi Kono.
In his later years he alternates commercial commissions, personal visual experimentation with teaching graphic design at Scuola Umanitaria in Milan, at Scuola Politecnica di Design also in Milan and finally at CSIA (Centro Scolastico Industrie Artistiche) in Lugano.
He dies in Sagno, a small village on the Swiss-Italian border, in 1992.
m.a.x.museo, a museum dedicated to his name and preserving his personal archive, is opened in Chiasso in 2005.